Twitter.
We have heard the hype according to Oprah, Ashton Kutcher, CNN, Brittany Spears and other A & B list celebrities.
But how can business use it? This is one of the hottest & probably most Googled topic out there, so I am going to give it to you in short spurts & in my own opinion.
Disclosure: I teach Twitter classes as well as consult small businesses on how and why to use social media.
Twitter is wonderful, I have a secret love affair with it. My two year anniversary is coming up on May 16th & I am thrilled! I have used Twitter to connect with other like-minded Geeks when I was in a cubicle as well as keep up with the world of marketing.
Since the fall, Twitter has gone nuts in the world of small business. Small business actually has a chance now to show up the big dogs when it comes to communicating with customers. Transparency lives, communication thrives & transactions are being made because of the relationships made on Twitter. You can't get that from a billboard.
Here in Boise, there is case after case of small businesses connecting with new people, getting to know each other & when they finally meet in person - the awkwardness of meeting someone new is gone. And business can get done.
So, should you be on Twitter? Yes.
Should you have goals & objectives just like any other marketing plan? Yes.
Should you be yourself & have fun WHILE marketing, connecting & learning? But of course!
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